Why Giving Away Free Information Is Not Worth It
This is a post that is not going to explain anything in particular. I have started this blog wanting to share at least some of my techniques with people who struggle to make money online. After a few months, I am convinced: it is not worth it.
I will be dedicating less time to this blog. If I am ever going to reveal any money making techniques, I will do it for something in return. So what has caused this?
Some time ago I posted an article about how to build a network of niche sites that promote Amazon products. I gave one of my sites as an example. I know, never reveal your sites, but I thought: hey, come on, people won’t bother with it.
Well I guess I was wrong. My site was top 5 for its main keyword, “Hoover u5140-900” and many other variations. It brought laser targeted traffic it had conversions higher than 20%. After I published that article, I saw many copycats appearing, targeting the exact same keyword. I didn’t mind that, but I mind this: it appears that my site has disappeared completely from the SERPs, and it has been the case for 3-4 weeks now. It has clearly been reported.
It’s not that I will cry a river over a site that only targeted one product (even though very successfully). I am just making a point, about how people can be in this business. Providing high quality info in this niche is simply not worth it. From what I’ve noticed, most of the people deserve to be scammed by sites that thrive by providing false information. 99% of all the sites in the Internet Marketing niche are pure bullshit.
I have received a lot of emails from people asking me various things or simply congratulating me for the content. Like, for instance, Owen, who wrote:
“Hey Paul,
At 20 yrs old I’ve gone out on a wimb by taking this past year off from college to pursue an online career.
At this point I’m only making a few hundred inconsistent dollars per month (Feb being the 1st month to profit) through adsense and affiliate marketing, but I love every minute of my day to day ‘work’ and each dollar is more rewarding than the last.
However, I’ve been trying hard to study the consistently earning adsense websites that occasionally pass through auctions to really hone in on the formula or ’sweet spot’ for choosing not so much a niche, but more so the titles for articles within a niche.
BEFORE:
My technique for choosing titles prior to reading your article was using ‘broad’ match instead of ‘phrase’ for the adwords tool, and to check google results, I would simply use ” ” around my potential keyword title instead of the ‘allintitle:’ parameter.
The number of results in Google were less important to me than the Page Rank of the first page results as well as the number of backlinks to each site; if a search term had relatively high search volume in the adwords tool, but the first page results for that term were all PR 2,3,4 etc. I would move on.
NOW:
Now, with the ‘phrase’ match, I look for titles (phrases) that have under 1,000 volume (to increase the chances of getting traffic and clicks in a shorter time frame for that term) and are also well balanced with advertiser competition, search trends, and CPC. Again, to increase the chances of getting traffic and clicks asap, the same terms must pull up under 1,000 search results in Google using ‘allintitle:’.
The typically required link structure that’s necessary to drive organic traffic to these smaller sites I like to build is also something I’m trying to work out…about 50-60 backlinks seems about right to me. Correct me if I’m off.
I don’t mean to bombard you with questions, and I self teach as much as I can but with no professors around, it’s sometimes nice to talk to people who appear to know much more on a subject than you do!
Thanks a million for any of your input Paul
Take care,
Owen”
In the end, it’s honest and enthusiastic people like Owen that I really feel bad about when looking around at the Internet Marketing / MMO blogs.



Mar 22nd, 2009 at 9:16 pm
please don’t stop! I just found your blog and it’s so much good information — I’m gulping up the archives. I’ll never copy your sites, promise!
and if you ever write another article, could you please give some hints about how you guys organize it all? i mean, there are multiple pages, multiple emails, multiple accounts here and there… how do you even remember which sites need updating and when? i read Griz and he sais he has thousands of sites but how do people keep track of them all? I’ve only gotten a few so far, and I already keep forgetting where I posted when…
Mar 23rd, 2009 at 3:50 pm
Hey stroga,
Some people use Roboform, some use Excel. I personally use the latter and I would be really lost without it. There’s also a great free alternative to Excel, open office, at http://www.openoffice.org/
Aug 17th, 2009 at 12:24 pm
Paul,
I just stumbled across your website and bookmarked it as it looked like a great resource. I was disappointed when I read this article, but I do understand. I hope that you are able to do something in the future in a manner that would be beneficial for all with out putting yourself in a vulnerable position.
Wish you the best,
Barrie Grant
Sep 2nd, 2009 at 2:19 pm
and if you ever write another article, could you please give some hints about how you guys organize it all? i mean, there are multiple pages, multiple emails, multiple accounts here and there… how do you even remember which sites need updating and when? i read Griz and he sais he has thousands of sites but how do people keep track of them all? I’ve only gotten a few so far, and I already keep forgetting where I posted when…
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Sep 25th, 2009 at 8:37 am
Words can’t express my joy at the information contained in this post. I was 10 minutes away from revealing how I’ve managed to start getting targeted search engine traffic to my blog. Lord knows I’ve been working hard at article marketing, guest blogging and blog commenting and it’s finally yielding results as I’m now ranking high in the SERPs for about 5 -6 long tail keywords.
The thought of a lot of folks using the same technique and keywords to throw me off the SERPs makes me shudder.