The Amazon Experiment
In the last month I have been developing a nice content management system with two very good programmers. This content management system will make the task of building an Amazon affiliate store (or any affiliate store for that matter) much easier.
And even though I paid a pretty hefty sum of money for this CMS, I am absolutely delighted about how it looks and feels. It is exactly as I ordered it, and it is very SEO friendly out of the box.
First of all, it has a very intuitive admin section. This was programmed in Ajax, and it allows you to manage the products on one single desktop-like screen. After the installation of the CMS, you can start adding categories and subcategories, ordering them in any way you like.
For instance, let’s say you want to build an underwear affiliate store. If you go to this page on Amazon , you see that they are ordered by brand, size, price, etc. You do the same in the admin panel. For example, you add a category called “Brand”, where you add the following subcategories: Fruit of the Loom, Calvin Klein, etc. You can name any category or subcategory exactly as you want, and you can insert as many as you want.
Then, when you add a new product, you assign categories and subcategories to it. You assign the brand, the size, the color, etc. In addition, I can assign it an image, a short description, a long description, title tag and meta tags and, of course, an affiliate link. When you click submit, the new product instantly appears on the site.
Now for the front end of the CMS. When a user comes in on the site, he can choose from the different categories and subcategories which are displayed on the left navigation bar. So let’s say he chooses the brand Fruit of the Loom. He is taken to a page that displays all the Fruit of the Loom underwear available, in a nice list, with pictures that are 125×125 and a link to the detailed description on the page. Even better (and here’s the catch), the title tag of this page will say “Fruit of the Loom Underwear”. Then, let’s say that the user chooses the color black. He will be taken to all black Fruit of the Loom underwear, and the title tag of this page will be, yes you guessed it, “Black Fruit of the Loom underwear”. And so on.
Now here’s an even more interesting part. Let’s say that one user comes on the site and chooses the color first, let’s say black, then the brand, Fruit of the Loom, and finally the price range, 0-25. Then, there’s a second user that comes on the site and chooses the price range, 0-25, the color black, and the brand, Fruit of the Loom. Normally, those two pages would have the same content, but different URLs, thus creating an internal duplicate content problem. Well, I solved this also. The URL will be the same for both of these two users, due to a system of ordering that’s established in the admin. Let’s say that the color is assigned order 1, the brand order 2 and the price range order 3. In this case, both of these users will be taken to mysite.com/black-fruit-of-the-loom-0_25-underwear, whatever the order in which they choose the selection is.
The individual page for each product has a detailed description, a call to action with the affiliate link, a large 250×250 image and of course, customizable title tag and meta tags.
Having said all this, I am going to start an experiment, using this new CMS. I am not doing this to sell the software, because that’s never going to happen. I am just doing this in order for people to see that money can be made with the Amazon affiliate program. I bought a new domain, and the goal is to make the site produce at least $500 / month, $1000 would be even better (I’d say that $1000 would be totally possible in 9-12 months). I can build a great number of these sites, the CMS is completely customizable, so it’s just a question of determination.
All that I need to worry about is link building, and since I am paying over $200/month just on link networks, I reckon this won’t be a problem either. It’s probably going to take around 1000-2000 links for this site to get to $1000/month, but I will be building them slowly and steadily, avoiding sitewide links, especially this early in the game. I will not even reveal the niche of the site, since I have been burnt before. I will be posting once a month about the progress of the website.



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